About
I’m a brand and visual experience designer.
I design identities, digital experiences, and editorial systems that shape how people engage with information.
Curiosity is my compass. My background spans photography, floral design, landscape architecture, and textile design, where I worked with composition, form, material and environment across different scales. Over time, I became fascinated in the systems and stories behind the medium — how things connect and communicate.
Today, I design and direct the creation of thoughtful brand systems for health, learning, and modern life, with a focus on context, clarity, and soul.
Experience
MERIDA
Textile Designer & Brand Collaborator
2021 — 2024
Worked across design and presentation for a luxury textile studio operating between product, exhibition, and collectible design
Designed textile collections for gallery, exhibition, and photoshoot contexts including Miami Basel, Carpenters Workshop Gallery, Galerie Le Minotaure, MASS MoCA, Schindler House, and Castello di Rivoli
Led a commissioned rug project for a luxury client in collaboration with RDAI, overseeing concept development, material direction, and production execution
Co-created and managed a modular artist folio system improving how collections are presented to clients and galleries
Coached sales and marketing teams on communicating the story behind specific rugs, improving client engagement by aligning product storytelling with brand identity
Produced renderings, CADs, and digital assets for production, archiving, and internal communication
Oversaw yarn colorways, reviewing dye lots and contributing to naming systems for rugs and collections, supporting consistent brand language
Created a Design & Onboarding Guide to standardize workflows, asset libraries, and brand communications
REED HILDERBRAND
Landscape Architectural Designer
2018 — 2021
Contributed to large-scale landscape projects from concept through documentation
Developed spatial systems and experiential design concepts for large-scale cultural and institutional projects, sculpture parks, museums, private and public estates
Led schematic design and development processes, creating iterative concepts and design studies that informed overall project vision
Produced detailed visual communication materials including renderings, diagrams, and perspectives to help clients and stakeholders connect with design intent
Conducted site analysis and research on materials, planting palettes, and furnishings for Yale University, Aman Resorts, MIT, and Harvard Business School
Collaborated with project teams across design, production, and presentation, integrating visual storytelling into client-facing materials
GUSTAFSON GUTHRIE NICHOL
Landscape Architectural Designer
2016 (Internship)
Supported Design Development with CAD, modeling, and visual studies
Assisted with research and presentation of materials for conceptual and schematic phases
Contributed to visual communication and project documentation for internal and client presentations
Selected Works
(Real world and conceptual projects demonstrating brand, system, and experience design. Conceptual work is noted.)
Merida Studio— Real-World Textile & Brand Presentation
Textile Design · Art Direction · Brand Presentation
Designed limited-edition textile collections for gallery and exhibition contexts including Miami Basel, Design Miami, Carpenter’s Workshop Gallery.
Co-developed and managed a modular artist folio system to present collections as cohesive narratives across varied gallery environments, alongside a Design & Onboarding Guide to standardize assets, workflows, and brand communication.
Palouse Mindfulness — Conceptual Brand & Digital Experience
Creative Direction · Brand Strategy · Experience Design
Redesigned a global 8-week MBSR course to improve clarity, navigation and pacing across a content-dense platform
Developed a calm, structured system aligning interaction, hierarchy, and layout with principles of mindfulness and sustained engagement.
RVM (Rear View Mirror)— Conceptual E-Commerce Brand
Creative Direction · Brand Strategy · Editorial & UX/UI
Created a seasonal identity system structured around time, light, and movement, designed to evolve across future collections.
Integrated narrative, interaction, and visual language into a cohesive e-commerce framework balancing emotional resonance with usability.
Minoa Sanare— Conceptual Hospitality Brand
Brand Identity · Experience Design
Developed a brand system integrating identity, material language, and guest experience into a cohesive spatial narrative.
Translated Mediterranean landscapes and rituals into a contemporary hospitality concept grounded in place, pacing, and sensory engagement.
Inazuma Arts— Conceptual Fitness & Cultural Brand
Brand Identity · Art Direction · Digital Experience
Developed a brand identity balancing precision and intensity, combining minimal structure with expressive visual language.
Created a system spanning digital, editorial, and event touchpoints, positioning fitness as both disciplined practice and cultural experience.
Skills
Direction & Design
Brand Identity · Art Direction · Editorial & Experience Design
Digital Tools
Figma · Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, After Effects)
3D & CAD / Visualization
AutoCAD · Rhino · Grasshopper · Sketchup · Lumion · CorelDRAW · Vectorworks
Production & Material Skills
Photography · Printmaking · Textiles · Florals · Illustration · Hands-on Fabrication
Systems & Collaboration
Project Documentation & Guidelines · Design Systems & Asset Libraries · Workshop Facilitation · Notion
Education
University of Pennsylvania, Stuart Weitzman School of Design, MLA Landscape Architecture, 2015 -2018
UC Berkeley, College of Environmental Design, Post-Baccalaureate [In]Land Program, 2014
Wesleyan University, BA Art History; Visual Art (honors), 2010-2013
SVA, Shanghai Photography Residency, 2010
Bowdoin College, Coursework in Art History & Film, 2009-2010
Mentorship Highlights
Anuradha Mathur (UPenn MLA): Guided holistic design thinking, spatial storytelling, strategies for organizing complex systems; shaped approach to world-making and conceptual brand worlds.
Kate Ten Eyck (Wesleyan): Cultivated creative confidence and curiosity in personal art practice; enhanced iteration and problem-solving skills and taught how to polish and present work for gallery and exhibition settings.
Joseph Siry (Wesleyan): Mentored art history & architecture coursework and studio thesis development; refined critical thinking and writing skills.
Abby Robinson (SVA): Strengthened photographic eye, visual composition, and narrative skills foundation to editorial and design work.
Tricia Welsh (Bowdoin): Introduced film and visual storytelling; built editorial and narrative skills through photography and student newspaper work
Additional Information
Languages: English (fluent), Japanese (fluent), Spanish (basic)
Certifications: RYT 200 Hour Vinyasa, Google UX Certificate (in progress)
Courses: MBSR 8 Week Course, Domestika UX/UI Design Specialization
Interests, Context: Health, wellness, learning systems, human-centered design